{"id":2663,"date":"2019-03-13T17:30:08","date_gmt":"2019-03-13T17:30:08","guid":{"rendered":"https:\/\/richemont.swiss\/article\/mehr-butter-aufs-brot\/"},"modified":"2026-04-05T21:00:35","modified_gmt":"2026-04-05T19:00:35","slug":"mehr-butter-aufs-brot","status":"publish","type":"article","link":"https:\/\/richemont.swiss\/en\/article\/mehr-butter-aufs-brot\/","title":{"rendered":"Mehr Butter aufs Brot"},"content":{"rendered":"<div>\n<h3>Beschreibung<\/h3>\n<p>Hier wird Marketing aus der Praxis heraus behandelt. Weil Autor Bruno Heini die Bed\u00fcrfnisse der Klein- und Mittel-Unternehmen (KMU) bestens kennt, weiss er, wo deren Schwachpunkte und vor allem deren Chancen liegen. Anhand vieler konkreter, leicht nachvollziehbarer Beispiele zeigt das Buch die Grundregeln des Marketings auf. Die Unterscheidung der eigenen Leistungen von denen der Konkurrenz, die intensive Kundenpflege, Personalschulung, individuelle Promotionen: Das alles f\u00fchrt zu Mehrverk\u00e4ufen \u2013 zu besseren Margen, zu mehr Gewinn.<\/p>\n<p>\u00abMehr Butter aufs Brot\u00bb bietet in zw\u00f6lf Kapiteln handfeste Anleitungen zu diesen Themen.<\/p>\n<p>530 Seiten, deutsch<\/p>\n<p><a href=\"https:\/\/preview.richemont.swiss?book=Mehr_Butter_aufs_Brot_de.pdf\" title=\"HYPERLINK\">Leseprobe<\/a><\/div>\n<div><b><br \/><\/b><\/div>\n","protected":false},"featured_media":2934,"menu_order":0,"template":"","product-category":[28,27],"product-language":[81],"class_list":["post-2663","article","type-article","status-publish","has-post-thumbnail","hentry","product-category-buecher","product-category-verlag","product-language-deutsch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mehr Butter aufs Brot - 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